Ashley Adams, Chief Executive Officer
As Chief Executive Officer of Collective Synergy Group, Ashley Adams leads with vision, purpose, and a deep commitment to empowering small businesses to thrive. She founded the company on the belief that every entrepreneur deserves access to the same strategic tools and operational excellence that drive success in large corporations.
With a background in business strategy, organizational leadership, and community development, Ashley brings a people-centered approach to growth. She focuses on building strong partnerships, designing scalable frameworks, and creating pathways for sustainable impact. Under her leadership, Collective Synergy Group has become a trusted ally for small business owners seeking clarity, structure, and long-term success.
Ashley’s leadership philosophy is rooted in collaboration, innovation, and integrity. She believes in the power of partnership because true progress happens when diverse minds come together to solve real-world challenges. Through her work at Collective Synergy Group, she continues to champion accessible, high-impact consulting that helps small businesses turn potential into performance.
Jazzmine Arbuthnot, Chief Operations Officer
As Chief Operations Officer of Collective Synergy Group, Jazzmine Arbuthnot oversees the firm’s operations, strategy, and service delivery—ensuring small business clients receive scalable, high-impact solutions that drive sustainable growth. With more than 11 years of experience in operations, product strategy, and professional services, she blends corporate structure with entrepreneurial agility to help businesses move from idea to execution with confidence.
Jazzmine is passionate about creating equitable access to the same strategic resources available to large corporations. Through collaboration, innovation, and operational excellence, she leads Collective Synergy Group’s mission to empower entrepreneurs to build thriving, resilient businesses that make a lasting impact in their communities.
Roselin Watts, Chief Financial Officer
As Chief Financial Officer of Collective Synergy Group, Roselin Figueroa-Watts is dedicated to helping small businesses start strong and secure the funding they need to succeed. Roselin has a deep understanding of financial strategy to help entrepreneurs make informed, confident decisions.
She supports small businesses in identifying, applying for, and securing various funding opportunities, including grants, loans, and other financial resources. This role involves researching available funding sources, preparing and coordinating application materials, and guiding business owners through the funding process.
Driven by her passion for economic empowerment, Roselin believes that financial literacy and access to funding are the cornerstones of business success. Through her leadership, she continues to expand opportunities for small businesses to build a solid foundation and thrive in competitive markets.